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Supporting growth and development with research-backed activities that parents trust and babies love!

Supporting growth and development with research-backed activities that parents trust and babies love!

Baby Sensory® provides ideas for creative play, massage, tummy time, movement, visual development, textures, scents and music in simple, practical ways that can be easily repeated at home. We also use a combination of original and traditional songs and rhymes to develop early speech and language skills, and sensory signing activities to help parents and babies communicate from birth.

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Why Parents Trust and Babies Love Baby Sensory

mum and baby cuddles at baby sensory class
mum dad and baby at baby sensory class
Christmas puppet show at baby sensory

⭐What makes Baby Sensory® unique is that every activity has been carefully designed to stimulate baby’s senses and move development and learning forwards.

⭐Behind every Baby Sensory® class, there’s an incredibly detailed lesson plan developed using over 40 years of child development research and learning.

⭐Our lesson plans provide information about the developmental benefits of the activities, and we love sharing this information with our parents. The lesson plans also act to further enhance the knowledge of the class practitioners, by deepening their understanding of a baby’s growth and development week by week.

⭐Each Baby Sensory® class combines developmental and sensory play in our specially designed sensory and exploratory play areas. This sensory development approach allows time for parents to enjoy one-to-one, and group activities with their babies, as well as being able to socialise with other parents whilst their babies explore and play.

For more information about the amazing Baby Sensory programme head to the website here.

What Our Parents Say

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“I cannot recommend this class enough! I have loved every minute of baby sensory with both my children. My daughter loves Amy’s class and I love watching her explore, learn and play. It’s a lovely way to bond with her and I cherish all the memories of us together at baby sensory. Amy is so welcoming and the classes give mums/dads a sense of belonging and common ground at a time that can be quite isolating. Thank you Amy ❤️”

— Sophia H, left on 28 Feb 2025

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“I’ve been bringing my daughter to baby sensory classes in Woolaston since she was just weeks old! And now she’s over 8 months. She really loves it – it’s such a varied class and there’s so much to engage the babies. Amy creates a really friendly, fun and relaxed atmosphere and we will both really miss going once our sessions are finished. I highly recommend this class to anyone! Thank you Amy! XXX”

— Kelly T, left on 11 Mar 2025

Join the Baby Sensory Family

If you want to be a part of the parenting journey for your local parents then download a franchise brochure and find out how.

Download Franchise Brochure

What Could It Mean for You?

  • A chance to work with babies and families, watching babies grow and develop each week
  • Feel excited to go to work each day
  • Freedom to pick work hours that fit around your family
  • The opportunity to be your own boss, but still be part of a supportive team
  • Deliver multi award-winning classes
mum and baby at baby sensory class

Franchise Support Includes:

  • Your own exclusive territory in which to run your classes
  • Baby Sensory equipment which is integral to our Lesson Plans
  • Comprehensive Baby Sensory Class Practitioner, and Business Induction training
  • Bespoke booking system as well as your own email and website
  • A comprehensive Baby Sensory Learning and Development Manual
  • 40 core Baby Sensory Gold Star lesson plans that cover every aspect of the classes
  • Extra lesson plans to celebrate seasonal and special events
  • Researched-based articles and information to support best practice
  • Continued guidance and support from your Franchisor

A Week in the Life of a Franchisee

Here’s Lorna’s week, running Baby Sensory Cardiff West:

Monday

Classes in Barry today, wahoo! Lorna is there at 8:45am setting up ready for classes to start at 9:45am. She runs three classes here and is packed up and ready to head home at 3pm. Any class washing that needs to be done is sorted, then the rest of the afternoon and evening is family time.

Tuesday

Same as a Monday, but this time in Penarth, yay!

Wednesday

Family day. She’ll often head out to a class with her younger daughter, or meet up with some mum friends after dropping her older daughter to school. This is a perfect opportunity to drop off some leaflets and posters in local cafes and libraries etc.

Thursday

Admin day. She’ll get the week’s social media posts scheduled in, and answer any emails and messages that have come in. As it approaches the middle of the term, she’ll start getting the next term’s class timetable organised, and re-booking emails drafted.

Friday

Kit packing day ready for the next week of classes, so she doesn’t need to think about it over the weekend. Just like Thursday’s admin, this is fitted around playtimes and school runs. Later in the day she’ll check her emails and work messages.

Weekends

There’ll be the odd message or email to pick up, but other than that it’s all about family time. Occasionally she’ll have a party or weekend special booked in.

Want your week to look like Lorna's? Download the franchise brochure to gain more insight into the life of a Baby Sensory franchisee.

Download The Brochure Now

Lets Look At The Numbers

If you’re thinking about taking this opportunity you need to know how much you’ll invest, and what you can expect to earn.

Income

You get to decide how many classes you run across the week. 

Each class can have up to 20 toddlers and typically runs as 3 x 12 week terms across the year at £90 per toddler.

There is also the opportunity to run parties and weekend specials.

Initial Investment

Initial Fee – £2,000 + VAT – this includes your exclusive territory licence and full training in everything you need to run your classes and business.

Equipment – £9,000 +VAT – Your own bespoke set of Toddler Sense equipment. Everything you need to start running your classes.

Ongoing Costs

There are of course ongoing costs, as with any business. These include franchise rental, venue hire, insurance, loan repayments, consumable equipment such as balloons and bubble mix, etc.

Full financial details are included in the franchise brochure.

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Upcoming Training Dates

Class Practitioner Training

  • Early 2027 Date TBC – Welcome Call
  • Early 2027 Date TBC – Follow Up Call
  • Early 2027 Date TBC – Live Seminar Day 1
  • Early 2027 Date TBC – Live Seminar Day 2

Business Induction

  • Monday 5th Oct 8pm – Welcome Call
  • Wednesday 14th Oct 8pm – Workshop 1
  • Tuesday 20th Oct 8pm – Workshop 2
  • Friday 23rd Oct 8pm – Workshop 3

Fill in the form to take the first step towards your next adventure. You’ll get all the information you need so you can determine if it's right for you.